If you are lucky enough to work for an organization large enough to have a dedicated resource or resources to the marketing and PR function then you can just skip this read. However, for the many of us who are small business owners or sole practitioners the struggle to balance marketing/overhead-related activities with billable hours is never ending.
We all acknowledge the primary goal of the entire marketing flurry is to gain access to paying gigs. And, once you land the client well, there is an expectation of delivery of goods and services. I am not saying anything that we all don’t already know; already intrinsically struggle with on a daily basis. We’ve heard it all: “Feast or Famine” … “When it rains it pours”…. And, we all continuously look for ways to ‘fix’ the problem – to somehow not repeat it. When we’re ‘feasting’ it’s hard to imagine the impending ‘famine’ lurking right around the corner.
Do you really know who you are? If someone asked you to describe yourself in less than 30 seconds what would you tell them? Right now, think about what you would say. 
