Association links businesses with talented, independent communicators

If your business is struggling to find quality talent to match your marketing and communication needs—without hiring a full-time creative team—you may not be looking in the right place.

Since 2004, Independent Communicators Alliance (ICA) has provided a community for experienced, creative communication professionals with their own businesses in fields such as writing, graphic design, marketing strategy and multimedia. Using ICA’s recently revamped website, businesses can quickly search for individuals in the group with specific industry or communication expertise, and then compare candidates to find the person they feel will best fit their needs.

That’s good news for independent communicators—and for organizations in the RTP region that are feeling the crunch of lean staff and budgets. Independent communicators are often ideal candidates to offer fresh perspectives, tackle short-term projects or fill gaps when in-house staff is limited. An added bonus—professional independents can provide creative services without the overhead of permanent staff.

Claire Doyle Ragin, ICA president, says the new site is intended to be a great promotional tool for members as well as a go-to resource for companies seeking flexible, top-notch talent. Offering discussion boards, an events calendar and a multi-user blog, ICA’s website is key to the organization’s 2009 plans to increase membership and provide greater value to members. In addition to the website, ICA has launched a series of speaker programs for 2009 designed to enhance professional development.

To find a talented independent communication professional, or to learn more about ICA, visit www.icatriangle.org

Written by :

Greg Hyer

 

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